Prepared for Brian Watts · July 2026wearesynthex.com
A 26-year institution, rebuilt from the ground up in 2024 with the biggest screen in town. The story, the food, and the energy are already elite. We just make the feed match.
A 22.5-ft video wall and 19 HDTVs. We film and promote every kickoff, PPV fight, and Vols Saturday like an event, with countdowns, score-prediction giveaways, and live crowd reels.
Juicy Lucy, Puckin Pizza Burger, wings, potato skins, all shot at editorial quality instead of on a phone in bad light. Food photos are the number-one draw for tourists.
DJ karaoke Thursday through Saturday, pool and darts tournaments, kitchen open till 1 AM. It's the only late-night spot on the strip, and we build it into a weekly content series.
The family's first restaurant, lost to the 2022 fire and reborn in 2024. That's a "back from the ashes" anniversary campaign every November.
Hero pieces like Wing Wednesday and Game Day (shown here, produced by Synthex for this pitch) anchor the week. No template flyers.
Crowd reactions on the big plays, karaoke nights, and sauce pours, cut to 7 to 15 seconds and posted while the moment is still hot.
Kickoff countdowns, "guess the score, win your tab" comment games, and jersey rewards. These are formats the best sports bars in the country already run.
It's their own claim, and it checks out: the only rooftop bar and patio in town, looking straight at the Smokies. That line should be the first thing every tourist sees. Right now it's buried.
Sunset over the Smokies from the fire-pit rooftop is a free, one-of-a-kind backdrop every single day. We run sunset reels and search-friendly captions like "only rooftop in Gatlinburg" all season.
Fire & Ice, pitchers, hand-blown confetti glassware. Pour demos, slow-motion salted rims, and a margarita of the month: cantina content that books the table before the flight home.
Live bands on the roof Wednesday through Sunday, plus Tuesday International Dance Night. It's an events calendar most venues would envy, and right now it's invisible.
The mechanical donkey and the 5-lb burrito challenge already get talked about. We build a steady stream of content around the moments only Loco Burro has.
Golden-hour reels, fire-pit nights, and live-band clips, all captioned to land in Google searches like "rooftop bar Gatlinburg" and "margaritas with a view."
Rita Hour and Taco Tuesday campaign pieces (produced by Synthex, shown here) run every week, right alongside real pour and kitchen reels. Hand-made tortillas included.
Every review answered within 24 hours. We quiet the "tourist trap" complaints and amplify the 4.6 food score that keeps guests coming back.
13,000 sq ft, a 5,000 sq ft rooftop, and 4.6★ on Google, fifteen minutes from a 101,915-seat stadium. This location doesn't need tourists. It needs a local calendar.
7 to 8 home Saturdays flood the city with fans and about $42M each weekend. Watch-party countdowns, away-game promos, halftime specials: orange everything.
Brunch buffet, bottomless mimosas, and an omelette station: the only event of its kind in the mall. We run it as a weekly campaign, not a menu footnote.
West Town Mall foot traffic plus real reasons to come back: chef specials that rotate every two months, and limited-time offers (81% of Gen Z act on them).
Curtis Glover's mural, the donkey-parody art, the mechanical burro: interior content no chain competitor can copy.
The Game Day and Bottomless Brunch pieces here were produced by Synthex for this pitch. That's the weekly standard, synced to the Vols schedule.
The current feed leans on text-heavy promo graphics. We flip the ratio to real food, real rooftop, and real people, with graphics only when they earn a spot.
Brunch reels, mural moments, donkey-ride clips, and athlete and celebrity visits, all amplified the same day. Followers who can actually come back every week.
Six campaign pieces, designed and finished in-house by Synthex for this meeting. Every one is built from your venues' real food and real spaces. Now imagine a full launch month.